Being one of the car manufacturing giants in the world, second largest that is, Toyota Cars has made its way to India in the year 1997 and works in partnership with Kirloskar group of India. The company’s aim of expansion has brought it to the Indian market. Toyota Kirloskar Motor has the admirable aim of expanding productivity in India. It also aims on providing employment, instilling perfection to the employees whom they consider to be the backbone of the organization, and producing quality cars.
Toyota in India lives up to their theme "Customers Come First". It gives so much importance to customer service that is why it has managed to be one of the biggest car manufacturers in the world. Generally, though, Toyota employees embrace the value they call the "Toyota Way" which stands for lean manufacturing and just-in-time production. This culture of Toyota has made it very remarkable in terms of professionalism in the car manufacturing industry.
Toyota also has admirable principles that the company lives up to. These principles have played a major role on how and why Toyota came to be. These are challenge, improvement, genchi genbutsu (go and see), respect, and most importantly, teamwork. These have made Toyota not only the second largest car maker in the world, but also the fifth largest company worldwide with a great number of employees. Toyota is also widespread, having established plants in over twenty-seven countries worldwide. The large industry that Toyota was able to hold since it was established is a big indicator of its unparalleled success and the effectiveness of the principles that guided it throughout the extensive competition among other car manufacturing companies.
Among the many car companies that work on pushing hybrid cars in the market, Toyota was the first one to have commercially produced these vehicles. Thus, Toyota was able to pioneer hybrid cars in the history of car manufacturing. Toyota is dedicated to creating an electricity-powered car to aid in the economic crisis and as well as compete with other carmakers who are also well on their way to creating hybrids. These hybrid cars are very in demand because of their unique features as well as their cost-efficiency.
Being the second largest carmaker in the world, Toyota is also one of the leading car companies with the most number of models available worldwide, reaching up to over seventy variants that come in different car classes namely, compact, SUVs, luxury cars, and others. Toyota has also engaged in producing sports car and supplying engine to motor sport companies. Almost every type of car and car segment are being manufactured by Toyota. The wide range of varieties it offers is a sure way to boost its sales and make it consistently leading in the car manufacturing industry.
Toyota is also one of the leading car companies when it comes to creating environmentally friendly vehicles. The company’s aim for expansion and innovation does not stop until it has big margins on top of the market.
To wrap it up, whatever the other car companies have, Toyota has it even better.
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