Kochi, May 27, 2007: All new Yamaha Alba 106 has been launched today by Yamaha Motors. The country s leading two wheeler manufacturer Yamaha has come up with this stunning bike for youth.

It ahs single air cooled cylinder with a displacement of 106 cc. It has telescopic hydraulic type front suspension with terrific shock absorbers. The fuel tank capacity is of 13 liters.

It is a macho bike with a very strong built. The company designers have laid lot of emphasis on shaping it for maximum comfort of the rider. It has a broad seat and knee recess on the petrol tank. To make it more stylish the indicators and tail light has been very innovatively designed.

Yamaha Motor India Private Limited
Yamaha Motor made its initial foray into India in 1985. Subsequently in 1996, it entered into a 50:50 joint venture with the Escorts Group. However, by consent, in August 2001 Yamaha acquired its remaining stake as well, bringing the Indian operation under its complete control as a 100% subsidiary of Yamaha Motor Co., Ltd, Japan. Manufactures motorcycles both for urban and rural markets, Yamaha operates from its state-of-the-art-manufacturing units at Faridabad in Haryana and Surajpur in Uttar Pradesh currently.

The company pioneered the volume bike segment with the launch of its 100 cc 2-stroke motorcycle RX 100. Since then, it has introduced an entire range of 2-stroke and 4-stroke bikes in India. Since Yamaha India became 100% subsidiary, it has launched new motorcycles in India to suit a wide array of needs of for today's consumers. Today, its product kitty includes CRUX & CRUX S in the Basic segment, G5 in the Standard segment, Gladiator and Type JA in the executive segment.
With a strong workforce of 2000 employees, Yamaha Motor India is highly customer-driven and has a countrywide network of over 426 dealers. A wide base of sales and service outlets along with outlets stocking spare parts form a well-placed support function ensuring an organized network of customer servicing facilities.

Yamaha Success
The launch of Crux, G5, and Gladiator are the variant of the much acclaimed models proved to be a great success. Keeping with its strategy to enhance customer's Yamaha experience, the company has been undertaking several initiatives. The initiatives currently underway include the Customer Satisfaction (CS) programme that is aimed at sprucing up the marketing and sales network of the company. The programme has extensive training modules designed to enable dealers to provide the highest service quality.

Exports
Yamaha Motor India's (YMI) exports models to Africa, South Africa and the South Eastern countries. It is also exploring new markets in Europe as prospective markets for exports.

 

Yamaha Motor India in the Yamaha world
The range of Yamaha products is an indication of the company's expanding global product line. Over the next couple of years, it will contribute to this portfolio even while bringing in relevant international models into the country. In India, the company is committed to giving customers the chance to experience the unique international Yamaha brand and lifestyle. This process has been successfully initiated as is evident in YMI's aggressive sales growth and it will be the company's endeavor to continue remarkable trend.