Kochi, July 31, 2008: Ultra Motor Company, a UK-based global electric vehicle company, launched its high-end range electric scooter `Marathon' in the city on Tuesday. Mr Deba Ghoshal, Director, Marketing Ultra Motor India, claimed that the vehicle would travel 100 km on a single charge and is priced at Rs 31,047 (ex-showroom Kochi). It is primarily targeted at people aged 24-plus.