Passion Plus and New Glamour launched by Hero Honda

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New Delhi, October 25, 2006: The world’s largest manufacturer of two wheelers, Hero Honda Motors is now coming up with its two stylish stars i.e. Passion Plus and New Glamour.

Hero Honda has been ranked as one of the top ten companies of India giving new variants every year. With its innovative style and latest techniques, Hero Honda has made a niche for itself and is getting popular every day.

The New Passion Plus is now available in markets but has a limited edition. New glamour is now coming with alloy wheels as advancement. Hero Honda has also opened a new manufacturing plant in uttaranchal, Haridwar whose foundation was recently laid by Dr. Manmohan Singh our Prime Minister.

“Hero Honda continues on its planned growth path. The launch of the four new models will positively impact our top line growth. The company has increased investments in brand building which will help the company achieve long term market growth and further consolidate its leadership position. The impact on operating margins has been due to increased inflationary costs in raw materials - steel, aluminum and rubber etc. The company has significantly countered this increase in raw material cost through improved efficiencies in production and cost management”, he added.” Mr. Pawan Munjal, the managing director of Hero Honda Motors ltd. said this while addressing the audience.

As part of the promotion strategy, the company has chosen two Indian cricketers as Brand ambassadors to promote their product. Mr. Irfan Pathan and Mr. Suresh raina the leading sports stars will now promote the bikes with their reflecting passionate skills to leave an impact on youth.