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Mumbai, February 11, 2007: Hyundai Motors India Ltd. organized a grand rally for its valued customers of Getz and Verna i.e. the Miles & Smiles Rally. This grand rally took place in the largest metro city of India Mumbai.
It was an experience cum joy ride for all the customers who participated. The event was co-sponsored by State Bank of India (SBI) and the associate sponsors were Indian Oil, HDFC and ICICI Lombard. The main concept behind the rally was to promote fuel efficient driving habits.
Through this event the customers will get a chance to gauge the mileage of their car and also learn the techniques of fuel efficient driving. As fuel is so expensive these days so the company has just made an effort to teach its customers about fuel saving techniques.
Before the rally all the participants were taken to the near by fuel station and their tanks were sealed. To ensure absolute transparency the tank was filled up in the presence of the participants, sealed and entries were made in the log book. After this, they were flagged off on the rally. On return, the same procedure was followed.
Winners in both Petrol and Diesel categories for the Verna and the petrol Getz got a cash prize of Rs 25,000. The first and second runners up in both categories also received cash prizes worth Rs. 15,000/- & Rs. 10,000/- each.
There were other games and activities for entertainments of the customers. Reports say that it was fabulous experience for all the customers and it also promoted close customer company relationship.