Mumbai, March 2, 2007: The second generation of New Mahindra Bolero has been launched by Mahindra & Mahindra Motors today.

New features have been added to make Mahindra Bolero more attractive. The interiors as well as the exteriors have been changed. The grill has been made very ornamental to make the front appearance very superb. The well contoured door opening levers add their bit to new Boleros exterior appeal.

“Customer centricity is at the core of every product and process at Mahindras.  Our products are continuously honed to present a superior offering of performance and features and at the same time optimizing our cost structure.  While retaining the core values that has made it the leader, the new Bolero carries forward the Mahindra equity of out-performance and luxurious toughness.” The president of automotive sector of M&M, Mr. Pawan Goenka marked these words.

With the coming up this New Bolero the market share of the company has really increased.

The interiors have been made very comfortable. There are contoured door handles that ensure grip. The middle row also has a central arm rest to make journey comfortable. The seats are plush bucket to ensure comfort. There are special sensors to sound warning if the doors are open or seat belt not in place. The engine has been designed in a very unique manner to provide fuel economy.

The New Mahindra Bolero DI is available at Rs. 4.58 lakhs and Bolero SLX is available at Rs. 5.6 lakhs.