Kerela, July 26, 2007: Mahindra Bolero is one the most popular Sports Utility Vehicle of the country. The company handed over 140 new Boleros to the Kerala Police department.

The company got this order from Kerela Government after very tough competition.

“The Bolero Invader is a tough, rugged & reliable vehicle which together with its stylish looks and ease of use will complement the Kerala police’s ability to protect the citizens. Won against stiff competition, it is apt testimony of the competitive advantage enjoyed by the Bolero, which continues to be India’s SUV No. 1.” These words were marked by the vice president marketing of Mahindra and Mahindra, Mr. Vivek Nayyar.

The company was delighted to get this massive order. This was a great success factor for M&M in terms of goodwill and customer satisfaction. Bolero has been evolved as a very progressive car due to its superior value offering and versatile application.