New Delhi, February 29, 2008: Hyundai Motor India, the country`s largest exporter and the second largest automobile manufacturer, is back again with its unique service initiative – the nationwide ‘Always Around’ campaign. Launched for the 2nd consecutive year, the ‘Always Around’ Campaign is a novel idea of providing free check-ups to Hyundai cars in the customer’s neighbourhood.

In the first year of its launch the ‘Always Around’ car check-up campaign was launched in 64 major cities across the country covering over 130 locations. This year the ‘Always Around’ car check-up campaign will be launched nationwide on 2nd March, 2008 and it has grown much wider in terms of locations and reach. It will cover 250 locations across the country and the campaign will continue till December 2008 covering 3000 locations wherein Hyundai will be reaching out to around 60,000 customers in an effort to make them smile by ensuring that their car is in the best of condition.

The unique aspect of this campaign is that it is not only free of cost but also reaches the customers at some of the most convenient locations at a convenient time where he does not have to wait or make an effort to reach the service point. The concept is simple. To reach out to the customer and do a complete check-up and maintenance of the vehicle while ensuring that it doesn’t consume his time or money. The customer is attended to while going through his normal life routine e.g while the customers enjoys his customary morning jog or goes shopping his car is taken care of by the Hyundai service team at that very location. The ‘Always Around’ campaign takes place in various convenient locations like joggers parks, shopping malls, residential apartments etc

Hyundai Motor India Sr. General Manager, Service, B Mani said, “The ‘Always Around’ campaign in its first year of operations witnessed humongous enthusiasm, appreciation and support from our customers across the country and that is the reason we are carrying it forward in the 2nd year as well. ‘Always Around’ is an effort to reach out to the customers long after they have purchased the car. It is yet another opportunity for us to make our customers feel ‘Special’. This campaign aims to give our customers a little more attention and a lot more care and going that extra mile to show them that we value them and they are really important for us. It is an effort at continuing and sustaining long term relationship with our customers”.

In its 2nd year ‘Always Around’ campaign has entered into a partnership with the General Insurance Company, Cholamandalam MS, to educate customers about the benefits of insurance and to help them with the insurance renewals. Hyundai would provide small token of appreciation to its customers too. Through this campaign, Hyundai reiterates itself as a car-maker that builds long-term relationships with its customers for life, pledging the best in after-sales services and also providing them assured benefits. Hyundai is the first automobile manufacturer in the country which has a dedicated campaign like the ‘Always Around’ to reach out to its customers in terms of sales service and car care.

List of Locations for Always Around Campaign

About HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company, South Korea and is the second largest and the fastest growing car manufacturer in India. HMIL presently markets 34 variants of passenger cars across segments. The Santro in the B segment, Getz Prime, i10 in the B+ segment, the Accent and Verna in the C segment, the Elantra in the D segment, the Sonata Embera in the E segment and the Tucson in the SUV segment.

Hyundai Motor India, continuing its tradition of being the fastest growing passenger car manufacturer, registering total sales of 327,160 vehicles in the calendar year (CY) 2007, an increase of 9.2 percent over CY 2006. In the domestic market it clocked a growth of 7.6 percent as compared to 2006 with 200,412 units, while overseas sales grew by 11.8 percent, with exports of 126,748 units.

HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boast the most advanced production, quality and testing capabilities in the country. In continuation of its commitment to provide the Indian customer with global technology, HMIL is setting up its second plant, which will produce an additional 300,000 units per annum, raising HMIL’s total production capacity to 600,000 units per annum.

HMIL is investing to expand capacity in line with its positioning as HMC’s global export hub for compact cars. Apart from expansion of production capacity, HMIL plans to expand its dealer network, which will be increased from 230 to 300 this year.

The year 2007 has been a significant year for Hyundai Motor India. It achieved a significant milestone by rolling out the fastest 400,000th export car. Hyundai exports to over 73 countries globally; even as it plans to continue its thrust in existing export markets, it is gearing up to step up its foray into new markets. The year just ended also saw Hyundai Motor India attaining other milestones with the launch of the i10 and yet another path-breaking record in its young journey by rolling out the fastest 15,00,000th car.

The Hyundai Verna has bagged some of the most prestigious awards starting with the title of "Car of the Year 2007" by India`s leading automotive publication – Overdrive, the “Best Mid-size Car of the Year” award by the NDTV Profit C&B Awards 2007, the “Best Value for Money Car” by the CNBC Autocar Auto awards and ‘Performance Car of the Year 2007’ from Business Standard Motoring.

Last Year Sonata Embera won the ‘Executive Car of The Year 2006’ award from Business Standard Motoring Magazine and NDTV Profit – Car & Bike declared the Tucson as the ‘SUV of The Year 2006’. HMIL has also been awarded the benchmark ISO 14001 certification for its sustainable environment management practices.