New Delhi, January 20, 2006: The world’s no. one manufacturer of two wheelers, Hero Honda is initiating its first run in a brand new era. It is now bringing out its first two wheeler exclusively for females i.e. Just 4 her. After launching its first ever scooter Pleasure, the company is now adding another star to it sky rocketing achievement by launching Just 4 Her.

The managing director of Hero Honda Motors Ltd., Mr. Pawan Munjal along with the super bollywood star Miss Priyanka Chopra did the inauguration of the showroom in the capital city Delhi.

The company is making extra efforts to provide premium facilities to its new strata of female customers. Mostly women staff is employed as supervisors, sales executives and a special arrangement of lady rider’s programme is organized. The lady customers can be a member of the same and can enjoy extra benefits like personal insurance, milestone rewards etc.

"The launch of our first scooter is a momentous occasion for everybody at Hero Honda. The scooter segment in India is over one million units and the segment has been witnessing an impressive growth for the past few months. Further, there is a huge untapped segment of women customers, which offers immense growth potential. With this launch, we are now ready to extend our products and services to this vast customer profile." Mr. Pawan Munjal marked these words specially while addressing the audience.

The two wheeler is available in a price range nearing Rs. 35000 or so. Twenty two outlets have been opened across the length and breadth of the country for the same. The scooty has been specially made light weight keeping in mind the target customers i.e. females. Soft and feminine colors add to its beauty like Light purple, silver grey, aqua green etc.