July 19, 2006: Ford India today launched Ford Fiesta Diesel Exi in the capital city New Delhi. This car is coming at a very reasonable price i.e. Rs. 6.85 lakhs.

Ford Fiesta has been welcomed whole heartedly by the diesel segment in mid size cars. The company has come up with Turbo Direct Common rail technology in the nation. The performance of the four wheeler is terrific.

“Enthused by the raving success of Ford Fiesta across the country, and responding to the customer feedback, Ford India has launched the Fiesta Diesel EXi, which offers buyers a sensational package of outstanding driving dynamics, enhanced interior comfort, refinement and class leading fuel efficiency. The TDCi-powered Ford Fiesta Diesel EXi with the smoothest and quietest diesel engine in its class will dramatically change customers’ perceptions about the traditional diesel vehicle. The car is designed to deliver responsive acceleration, outstanding fuel economy, and reduced emissions consistent with future norms. With this addition to the portfolio, we are set to dominate the premium diesel car market in the country." Mr. Scott Mc Cormack, Vice president marketing, sales and services ford India marked these words.

Ford Motors is coming up with customer oriented programmes to make its image stronger like customer loyalty program, reward customer program etc. the company has also come up with a total maintenance plan in which maintenance at a price as low as Re. 0.52 per km will be charged.

The company today has made a solid foot stand for it self in the country by having dealerships across 79 cities. It has made a strong goodwill for itself.