Car Manufacturers Get Ready For The Delhi Auto Expo 2012 

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Some of the most popular car manufacturers around the world pushed for getting a space at the 11th Auto Expo. Though the market over here seems to have slowed down but it still remains a hot spot for the economies in the West. Many car makers were seen launching their new cars and looking to get a good presence in the Indian markets. Auto Expo Delhi which happens in a gap of two years has made a nice name for itself. Now that the experts have predicted a growth of 7.0 percent in the economy despite the slowdown, the interest in the Auto Expo has increased even more. 

Joe Hinrichs the Asia-Pacific president of Ford said "We now see this as one of the most important shows on the calendar," He further added that Ford expected the Indian markets to be the third largest by the year 2020. Jaguar Land Rover a British brand which was bought in 2008 by the Tata joint venture skipped the Detroit auto show and decided to divert their attention at New Delhi Auto Expo.

Underneath the beautiful designs, enthralling music and the nice exhibition girls who were there to set the tone for the launch of over 50 new car models, a clear sense of commercial logic could also be felt. The count of the people who own cars still remains low. The county which has a population of around 1.3 billion people and two-thirds among them are living below poverty line has been seen expanding its economy. The birth of millionaires and higher middle class families could be seen each year.  The growth in the market of passengers' cars had hit a high of 31 % in the year 2010. Since then it has seen a slide in the cars market due to the high commodity price, rise in interest rates, and uncertainty in the economic world. 

Renault the French car manufacturing company made a comeback in India a year before by the help of good amount of marketing and also unveiling the new Pulse and SUV in the Delhi Auto Expo, which will b ending on January 11, 2012. The French company Peugeot Citroen is also going to return in the Indian markets after having an unhappy alliance with some local partner in 1990s. 

Current Slowdown in Indian markets is expected to improve as per the fundamentals. The urbanization and the density in the car sales look very attractive. Indian markets are still dominated by small and mid segment cars and most of the buyers are opting for affordable cars in the market. Hinrichs also said that "It is always going to be about the value proposition in India,". Ford is seeing Delhi Expo as an opportunity to showcase the remodeled version of small EcoSport SUV.    

Bajaj Auto showcased the new RE60, which has been titled as the cheapest car in the world. The car is small and gives a good competition to the Tata Nano in pricing. Mahindra & Mahindra will be launching the electric vehicles and the South Korean Ssangyong which was acquired by them in the year 2010. But still there are plenty of other car makers who will be eyeing to impress the market at the other end.